Interactive Print Platform
Make print
interactive.
EyeLoup transforms direct mail, catalogs, packaging, magazines and other printed materials into interactive digital experiences — using the camera already in your customer’s hand.
Print once. Update forever. The piece stays the same. The experience keeps changing.
01How it works
The printed piece
becomes the interface.
Nothing about the way you design or produce print has to change. EyeLoup adds a layer on top of it — one that your customer reaches by doing the most natural thing there is with a phone.
Physical artwork
Video · 3D · Commerce
Digital experience
- 01
Print
Use the artwork you already have. A photograph, a cover, a product shot — anything with enough visual detail becomes the trigger. No QR code has to dominate the design.
- 02
Point
Your customer points a phone at the printed image. No app to download, no account to create. The camera and a browser are the whole requirement.
- 03
Experience
Video, animation, 3D product views, tappable hotspots, forms and calls to action appear anchored to the page — and every interaction is recorded.
02Traditional print
Printed once,
finished forever.
- Static
- Limited interaction
- Difficult to measure
- Content fixed at production
03EyeLoup enabled
Printed once,
updated indefinitely.
- Interactive
- Measurable
- Connected to your campaigns
- Content can evolve
Print once. Update forever.
The physical piece stays exactly as it was produced. The digital experience behind it can change the next day, the next quarter, or five years from now — a new offer, a new video, a corrected price — without reprinting a single sheet.
04What print can do
One printed image.
Endless possibilities.
The trigger is fixed. What sits behind it is not — and one printed piece can carry several experiences at once.
Video
Full-motion video,
playing on the page.
The most requested experience, and the one that changes the economics of a mailer: a thirty-second film attached to a piece of paper, watched at the kitchen table.
3D
Three-dimensional product views
Lift the product off the page. Rotate it, scale it, place it on the desk in front of the reader.
Explore
Interactive hotspots
Tappable points anchored to the artwork that reveal features, specs, pricing or a short explanation.
Shop
Commerce
Add to cart, reorder, or hand off to your storefront with the SKU already selected.
Respond
Lead capture
A form the reader can complete in seconds, delivered straight into your CRM.
Browse
Photo galleries
Show the twenty images that never fit on the page — rooms, colourways, floor plans, finishes.
Motion
Motion graphics
Animated type, data and illustration that make a static layout move without feeling like a banner ad.
Demonstrate
Product demonstrations
Show the thing working. Assembly, installation, a feature in use, the before and the after.
Narrate
Interactive storytelling
Sequenced content that unfolds as the reader moves through the piece.
05Direct mail
Turn direct mail into
measurable media.
A postcard already earns something digital rarely does: undivided attention at the kitchen table. EyeLoup keeps that physical moment intact and adds everything the mailbox has never been able to give you — a video, a product to turn over, an offer to tap, and a record of all three.
- 01Customer receives the postcard
- 02Points a phone at the image
- 03Video begins
- 04Product hotspots appear
- 05Customer taps the offer
- 06Engagement is measured
- Automotive offers
- Financial services
- Real estate
- Healthcare
- Retail promotions
- Education and enrollment
- Event invitations
- Membership renewals
- Customer acquisition
- Retention and winback
Know what happens
after the mailbox.
06Recognition
See what
EyeLoup sees.
When a camera lands on an EyeLoup-enabled image, four things happen in under a second. This is that sequence, slowed down.
- Searching for a trigger
- Trigger recognised
- Experience loaded
- Hotspots active
- Engagement recorded
Video
Product overview
Simulated for illustration · No camera access required
07Measurement
Finally, visibility
into print engagement.
Print has always been measured by what left the building: quantity mailed, pieces distributed, impressions estimated. EyeLoup measures what happened next.
12,842
Experiences viewed
48 sec
Average engagement
61%
Interaction rate
18%
CTA engagement
Representative figures shown for illustration
The signals a printed piece can now produce
- Scans
- Every time a piece is recognised
- Sessions
- Unique visits to an experience
- Engagement duration
- How long the experience held attention
- Video views
- Starts, watch time and completions
- Interaction activity
- Hotspots opened, models rotated, galleries browsed
- CTA clicks
- Which offers people actually acted on
- Campaign performance
- Results across drops, versions and audiences
- Device type
- The phones your audience actually carries
- Geography
- Where the responses came from
- Conversions
- The actions that matter downstream
Print can now produce digital signals.
08Catalogs & product
Turn catalogs into interactive storefronts.
A catalog is already a considered, slow, high-intent way to shop. What it has never had is a way to close the gap between seeing something on the page and buying it. EyeLoup puts the product demonstration, the colourways and the checkout on the same spread.
- View products in 3D
- Turn the piece over, check the back, judge the scale.
- Watch demonstrations
- See the drawer glide, the seat recline, the machine run.
- Change colours and finishes
- Every variant, without printing every variant.
- Explore specifications
- Dimensions, materials, compatibility, care.
- Purchase
- Straight into the cart with the right SKU selected.
- See current information
- Prices and availability as they are today, not at press time.
A catalog mailed in spring keeps generating digital engagement in autumn — pointed at whatever you are selling then.
09Publishing & education
Give published content a second life.
Publishers have spent two decades being told the printed edition is the problem. It is not. A magazine, a textbook, a monograph, a back catalog sitting in a warehouse — each is a finished, trusted object that can now carry the material that never fit inside it.
- Archival video
- Author and subject interviews
- Audio and narration
- Animation and data motion
- 3D objects and artefacts
- Supplemental editorial
- Corrections and updates
- Reader response
The printed edition does not need to disappear for the digital content to evolve.
10Packaging
The package becomes
a digital touchpoint.
Packaging is the only marketing asset a customer chooses to keep, carry home and look at again. It is also the one most likely to be in their hand when they have a question.
Single origin
MORNING
BLEND
Scan for
brewing guide
Illustrative pack — the artwork is the trigger
- On the shelf
- The pack has to win a three-second decision. It still does that job untouched.
- In the home
- Now it can also answer the questions that come after the purchase.
- At reorder
- And it can be the shortest route back to buying another one.
- Product tutorials
- Recipes and usage
- Brand stories
- One-tap reordering
- Product registration
- Instructions and assembly
- Promotions
- Loyalty programmes
- Authentication
- Customer support
11For printers & agencies
Add digital value
to every print
relationship.
You already produce the piece, own the artwork and hold the client relationship. EyeLoup lets you sell what happens after it is delivered — without hiring developers or building an app.
- Commercial printers
- Creative agencies
- Direct-mail providers
- Marketing partners
- 01A new revenue stream
- Interactive experiences are billable work on top of the print you already produce.
- 02Higher-value engagements
- The conversation moves from cost per thousand to what the campaign achieved.
- 03More strategic relationships
- You become part of how the campaign is planned, not only how it is produced.
- 04Recurring digital services
- Experiences get updated, extended and measured long after the job ships.
- 05Real differentiation
- Something a commodity print quote cannot answer.
ENABLED
EYELOUP.COM
Every enabled piece carries the mark.
A small, consistent signal that tells the recipient there is something here — and tells the next client who produced it.
12The platform
Built in
EyeLoup Studio.
EyeLoup Studio gives businesses and creative teams a way to create, manage and update interactive print experiences — without commissioning a custom application for every campaign.
- 01
Create project
Set up the campaign and who can work on it.
- 02
Choose trigger
Upload the artwork. Studio scores how well it will be recognised before you commit.
- 03
Add experience
Place video, 3D, hotspots, galleries, forms and calls to action on the page.
- 04
Publish
Lock an immutable version and generate the activation for print.
- 05
Measure
Watch the engagement come back, drop by drop.
Studio is in active development · Interface shown reflects the current build
13Get started
What could your
print become?
Show us the piece. We’ll show you the possibilities.
- Direct mail
- Packaging
- Catalogs
- Publishing
- Marketing collateral
14Contact
Request an
EyeLoup Demo.
A short, specific conversation about one piece of print you already produce — not a generic product walkthrough.
- 01
We look at your piece
Send artwork or describe it. We'll tell you honestly whether it will track well.
- 02
We show you the options
Video, 3D, hotspots, commerce — mapped to what you are actually trying to achieve.
- 03
You see the numbers
What gets measured, what it costs, and what a first campaign would involve.
Prefer email? hello@eyeloup.com