Industry example · Direct mail
Monarch Airlines is not an EyeLoup client. This page examines a notable industry example.
From mailbox to £2.2 million.
How Monarch Airlines used interactive direct mail to move independent ski travelers from destination discovery into measurable bookings.
21.7%
visited the website
£2.2M
attributed sales
DMA
Grand Prix winner
DM
measurable journey
Travel decisions need more than a destination list.
Monarch wanted to reach independent ski travelers with relevant destination offers. Direct mail could put the proposition in the right homes, but the piece needed enough depth to move recipients online.
The goal was to make resorts easier to explore and create a direct path toward booking.
A mailer that opened into the mountain.
AR features let recipients explore destinations and ski resorts from the direct-mail piece before continuing to Monarch’s booking website.
The campaign connected a targeted physical arrival with an attributable digital journey and commercial outcome.
Why it matters
What brands can learn.
Monarch provides a strong print-to-revenue example: the mailer supported consideration and handed interested recipients into a trackable booking environment.
01Target the audience
Relevant recipients gave the physical piece a strong starting advantage.
02Add useful depth
Destination exploration bridged inspiration and action.
03Design the handoff
The route from print to website made the journey measurable through to sales.
Reading the results
Evidence, with context.
The website-visit and sales figures are reported in the campaign summary. Targeting, creative, offer and media worked together; AR should be described as part of the campaign rather than the sole cause of revenue.
From example to execution
What could your physical product become?
EyeLoup connects packaging and printed materials to measurable interactive content.