Industry example · Product visualization
Gunner Kennels is not an EyeLoup client. This page examines a notable industry example.
Confidence at the correct scale.
How Gunner Kennels used in-home AR visualization to help shoppers choose the right product size before ordering.
40%
reported conversion lift
5%
fewer returns
1:1
in-context scale
AR
purchase-fit tool
A wrong size creates hesitation now—and returns later.
Choosing a kennel online requires customers to understand dimensions in relation to both their dog and their space. Static measurements and product photos leave room for costly mistakes.
Gunner Kennels needed a practical way to give shoppers greater confidence before checkout.
Put the product in the customer’s world.
AR visualization let shoppers view a digital version of the kennel in context and at the correct scale before ordering.
The experience focused on utility: helping customers make a better product-fit decision.
Why it matters
What brands can learn.
Gunner Kennels demonstrates AR’s practical value: improving confidence before purchase while reducing the operational cost of a poor fit.
01Solve uncertainty
Product size affects conversion, satisfaction, shipping and returns.
02Show context
A scaled model communicates dimensions more intuitively than numbers.
03Measure both sides
Conversion and returns reveal value before and after sale.
Reading the results
Evidence, with context.
The figures are presented in Shopify’s overview of AR marketing. Without a published experimental design, they should be described as reported outcomes rather than proof that AR alone caused the changes.
From example to execution
What could your physical product become?
EyeLoup connects packaging and printed materials to measurable interactive content.